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Fryv Studio

Zylogics

Brand identity rebuilt from scratch, seven-page website designed in Figma, and live WordPress site — by one person. Logo to live, no handoff gap.

Role
Brand · UI/UX · WordPress Dev
Scope
Brand identity · 7 pages · live site
Timeline
Completed Feb 2025
Status
Built, deployed, live
Zylogics — cover

the problem

A new identity, with no one to hand it off to.

Zylogics needed a brand that signaled technical credibility from day one — and there was no separate development team waiting to receive a handoff file. Fryv had to be both the brand and the build.

The decisions that mattered.

Design system built for direct WordPress translation

Every component in Figma was scoped to map cleanly onto a WordPress block or template, removing the usual translation loss between design and build.

Logo-to-live in one continuous process

No separate brand phase and web phase — typography, color, and layout decisions were tested directly in the live site as they were made.

Logo construction
Logo construction
Brand collateral — tie & apparel
Brand collateral — tie & apparel
Stationery system
Stationery system
Business cards & logo variants
Business cards & logo variants
Brand colors & typography
Brand colors & typography
Brand identity system
Brand identity system
Homepage design
Homepage design
Live WordPress build
Live WordPress build
Site detail
Site detail

what it took

Doing the brand and the build under one roof meant no decision ever got lost in translation. What Fryv designed is exactly what shipped.

  • Full-cycle ownership from brand identity through deployment
  • Designing systems that translate cleanly into a CMS
  • Solo execution at agency-level scope

Find out what is costing you, and what to build first.

Start with a business diagnosis. You'll get a clear map of where you're losing customers, time, and money, and what each fix is worth. Whether or not you build with us, the map is yours.

fixed fee · no lock-in · the report is yours to keep